Project Description

Lapicida is renowned for the extraordinary, and for their third year at Decorex the Lapicida pop-up stand took centre stage. The stand was a totally immersive experience built around a theme called ‘Natural Selection’ and showcasing the evolution of stone and stonemasonry all located in a 300 square metre tent – the largest ever stand built at any Decorex show. The end result was spectacular.


If you were lucky enough to have attended the pre-eminent event in the British interior designer’s calendar, you’ll have entered through a striking entrance guarded by three animal skulls and lit by projector spot lights.


Visitors were immediately immersed into near-darkness and led through the Cabinet of Curiosities. Each packed with esoteric stone curiosities in dramatically lit cabinets, each cabinet was illuminated using new Linear LED fixtures; it felt like stepping into the world of an obsessive 18th Century collector or natural scientist. Blown glass pendants were hung in random formation over viewing tables allowing visitors to get tactile with the items that were on display, it was like visiting a history museum.


At each side of this room ran two corridors, each displaying images detailing the history and family heritage that is Lapicida. This area was lit by our 26 watt LED track projector fixtures, the results were pleasing offing a well-lit flood of light on the main areas of interest, wall graphics, with scallops of light offing a dramatic feel and mood to this area.


The pop-up exhibition stand was one of two very distinct halves and a shock awaited visitors, as they emerged blinking from the calm of the neoclassical twilight into a blinding white evocation of stone in the 21st Century. Interactive multimedia monitors, virtual and actual live demonstrations, transported everyone into the fast lane of modern day stone production. The contrast couldn’t have been greater, this area was lit mainly via natural daylight, but high power projectors were employed to pick out detail and light up the White marble slabs, stone statues and other hand made stone objects. Interactive digital screens inform visitors about the production methods and a robotic arm was the centrepiece of this area.


53 Degrees  is honoured to have been asked back for the Third year running, to assist the Lapicida team in developing this concept for such a high profile event.


Jason Cherrington, the MD at Lapicida commented; “Lighting, display and interactive technology play such an important factor to the look and feel of what we were trying to achieve at the show. When future business relies on the end results and we only have one change to make a real impact, we need use people we can rely on, that’s why we use 53 Degrees Northern Limited.”