53 Degrees Northern Limited play a small part helping to deliver a world of wonder at the world’s best department store.
Selfridges of London use our interactive lighting technology to light every window display at their flagship Oxford Street store.
Our initial installation of the MasterSpot system was installed in 2015 for the “Journey to the Stars” themed Christmas windows. Since our initial installation we have revisited the store to refresh and re-programmed every window display since. This ongoing project has lead to a long standing relationship with the client that just keeps growing.
The ability to wirelessly colour tune every light fixtures output via a simple browser based app, without the need for any difficult programming technology or expensive wiring infrastructure has really transformed the way the Selfrides design team look at lighting their windows. They now use light as part of every design, ensuring the lighting scheme palette is used to enhance the products in each and every window.
The MasterSpot system allows users to really bring window displays to life, specific light output settings can be easily programmed to every spot light. Cooler or warmer white light, RGB colours can be selected to boost saturation and dynamic lighting scenes can be used in the windows to further boost the visual experience.
We are incredibly proud of the fact that over the years millions of shoppers will have looked at the amazing Selfridges window displays and we have helped bring them to life.